Sophia heads up our marketing departments, and came to us in the early stages of our company two years ago. We love learning more from her about how to help the cat population in the city, and admire her deep commitment to animals. Read on to learn more about her tips for journaling, working from home, and animal advocacy. - Amy Voloshin, Co-Founder
How long have you been part of the Printfresh team and what attracted you to the company?
I started working for Printfresh almost two years ago. I love journaling and the second I saw those beautiful velvet notebooks, I felt like it would be a pretty great match for me—it’s easy to market something you swear by yourself, right?
So I stopped by the studio to meet with Amy, Leo and the rest of the team and immediately liked the atmosphere. Everyone was inviting and easygoing, and I was definitely drawn to being a part of such a tight-knit and creative group.
What’s your experience been like working from home?
It took a little while to get used to it and figure out some of the techy stuff. Overall, there’s pros and cons. I can be a pretty social person and like to talk through ideas, so doing everything digitally has made that a little difficult. Email just isn’t the same! On the flip side of that, I’ve probably been more focused since there’s no other people around to distract me (or me distract them haha).
Another thing is forcing myself to take little breaks. It’s a lot easier to get burnt out when you spend the entire day at home—it can get a little “Groundhog’s Day”ish, you know? So forcing myself to take a break and go for a walk, eat lunch on my porch, etc is important.
One of the biggest benefits for me personally is that I can be around my animals more. I have two of my own cats and I also foster for Philly PAWS, so getting to spend extra time with them has been nice (and extremely cute). My last foster loved sitting on my lap while I worked, and she was a big hit on our Zoom meetings.
What’s your morning routine like?
Working from home has made me much more of a morning person. I used to wake up like 15 minutes before I needed to be out the door and it was a very stressful way to start the day. Now I wake up with plenty of time for my little routine.
I wake up, record any dreams I remember in my Dream Journal, do a little cleaning or organizing around the apartment (it’s amazing all the things the cats can mess with while we’re sleeping), make my coffee, and sit down to read my morning newsletters.
Having that time to myself in the morning puts me in a better mood (even if it involves reading the news) and is a much calmer way to start the day than waking up late and rushing around to get out the door on time.
Do you have any nighttime rituals?
I’m a big skincare person and I love taking some time each evening to remove all my makeup and apply my products (I swear by Paula’s Choice). That coupled with some calming teas and supplements like ashwagandha or CBD helps me feel great inside and out before bed.
I also try to journal each evening. Sometimes it’s more free-form writing, but usually I focus on gratitude journaling. Going over everything I’m thankful for that day and thinking about what I’m looking forward to tomorrow is just another way to end my day on a positive note.
What Printfresh products do you use the most?
The velvet journals for writing down my thoughts and what I’m grateful for, the blush Bagheera pjs are my favorite sleepwear set, and I’m also a big candle fanatic so I always have at least one burning.
Full pajama sets or mix and match?
Both! I love our short sets (especially the blush Bagheera and indigo Unicorn’s Garden) but I also love pairing bottoms with a tank top or baggy t-shirt.
What are some of your hobbies outside of work?
I like to write, read, and I recently started online guitar classes. I also love any sort of nature/outside activity so I like to go hiking, camping, and canoeing as often as I can. Pre-quarantine, traveling was also a big part of my life, and I can’t wait to get back to doing that more regularly.
At the moment, my biggest hobby is probably my work with animals. I foster, TNR (trap-neuter-return), and volunteer transport for animal control.
How did you get started with fostering and TNR?
I actually got started when I first began working at Printfresh. The studio parking lot where we’re located had several free-roaming cats, including three kittens, that I would see at the beginning and end of each work day. I started feeding them and gaining their trust, and eventually I was able to trap the kittens.
I applied to foster through Philly PAWS and was able to get the kittens vetted, socialized, and eventually adopted. After that, I fixed the parents so they wouldn’t reproduce outside anymore, and have since been caring for, TNR’ing or adopting out any cats that show up in the lot.
What are you reading and watching lately?
Admittedly, with everything going on lately, I’ve traded fiction for a constant news stream, but I’m trying to get back into some of the books I started before everything got so intense. I’d like to finish The Omnivore’s Dilemma by Michael Pollan and start on Just Kids by Patti Smith and Inside the Dream Palace (about the Chelsea Hotel) by Sherill Tippins.
As for shows, I’ve never seen all of The Office or Curb Your Enthusiasm, so I’ve been trying to catch up there, and I’m seriously considering re-watching Schitt’s Creek—I love that show SO MUCH and I was so thrilled about their recent Emmys sweep.
How did you end up in Philadelphia?
I’m from Richmond, Virginia, but my dad grew up around the Jersey/Philly area so I was somewhat familiar with it already. During the summers we’d visit Ocean City, NJ, and I’d made several trips to Philly for shows and the typical history/tourism stuff. So when I started seeing someone who lived here, I was pretty excited for the opportunity to move and get to know the city even better. I love and miss Richmond, and visit often, but so far I’ve been pretty happy with my decision!
What are you looking forward to most with Printfresh?
Our Bagheera pattern is my favorite print of ours so far, so I’m SUPER excited about the new holiday colors coming out in the next couple months. I’ve been eyeing the scarlet colorway since I first saw the mockup and I *need* it.
Our designer, Christiane, is incredibly talented so I’m pretty much always looking forward to seeing whatever new prints and embroidered patterns she comes up with. I’m always blown away! I’m going to need an entire dresser just for my pajamas soon...