Our Values | What Printfresh Stands For

Printfresh is a majority woman-owned sleepwear and lifestyle brand founded in Philadelphia in 2016, built on the belief that what you wear every day and every night should be made with intention. From the first brushstroke of a hand-drawn print to the final stitch of an organic cotton seam, every decision we make comes back to six values that have guided our brand from the beginning.

 

Artisan Design

Every print begins as an original hand-drawn design by Amy Voloshin and the Printfresh design team, drawing from vintage motifs, antique botanical illustrations, folklore, and nature. No licensed patterns or stock artwork are used, only original prints rooted in more than 20 years of textile design heritage through Printfresh Studio.

Made to Last, Made Responsibly

We are committed to materials and production practices that leave a lighter footprint. Our sleepwear is made from organic cotton grown without pesticides and Eco Satin, an eco-enhanced alternative to traditional satin. Printfresh has been a Pledge 1% member since 2021. For the full picture of our environmental and ethical practices, visit our sustainability page.

Inclusive Comfort

From the beginning, Printfresh has treated size inclusivity as a standard, not an afterthought. Our range runs from XXS to 6X, with petite and tall options, and every style is fitted in-house on a variety of body types through multiple stages of development. For detailed fit guidance, visit our fit guide.

Quality Over Fast Fashion

We design for longevity, not trend cycles. Our organic cotton softens with every wash. Our flannel is pill-resistant. Construction details, including piping, deep pockets, and adjustable elements, are chosen for wear, not just style. These are pieces meant to be kept season after season.

Joy and Self-Expression

Sleepwear is a form of personal style at Printfresh: bold, playful, and unapologetically fun. Seasonal collections and collaborations, including Barbie, Downton Abbey, and MacKenzie-Childs, bring new stories and references to each season. The belief behind it all is simple: what you wear to bed should make you happy.

Our Values in Action

Artisan design: Our Jungle Cat print began with antique paintings of large jungle cats and decorative flora, layered and hand-painted into a design that feels at once nostalgic and completely unexpected. That process of reference, reinterpretation, and a lot of admiring very old things is how every Printfresh print comes to life.

Made to last, made responsibly: Our production partners operate solar-powered facilities and use wastewater recycling systems. The same commitment to longevity behind our pajama sets applies to the planet, too.

Inclusive comfort: Fit isn't secondary. It's a design stage. We test across body types at multiple stages before a style ever goes to production, because a print this good deserves to look right on every person wearing it.

Quality over fast fashion: A Printfresh pajama set from five years ago should still be a Printfresh pajama set worth wearing. That is the standard we hold.

Joy and self-expression: Hen-covered peach farms, festive boats docked for the holidays, iconic jungle cats in decorative flora. These are the places our prints come from. We go where the story takes us.

Frequently Asked Questions

What makes Printfresh a sustainable sleepwear brand?

Sustainability at Printfresh is built into materials, production, and business practice. Organic cotton and Eco Satin are the foundations; a Pledge 1% membership since 2021, and production partners who operate solar-powered facilities with wastewater recycling systems are the commitments behind them.

Are Printfresh prints original designs?

Every print is an original: hand-drawn, not sourced or licensed. The design process draws from vintage motifs, antique paintings, folklore, and botanical illustration, and no two collections cover the same ground. That range is possible because Printfresh Studio has been refining a design vocabulary for more than 20 years.

What sizes does Printfresh offer?

Printfresh runs XXS–6X with petite and tall options, and fit testing happens across a range of body types at multiple stages before any style goes to production.

Where is Printfresh sleepwear made?

Prints are designed in Philadelphia and produced with artisan partners in Jaipur, India. Those relationships are long-standing and held to the same standards of craft and ethical production that shape every other decision our brand makes.

What is Eco Satin?

Eco Satin is an eco-enhanced alternative to traditional satin used across our satin sleepwear styles. It offers the smooth, lustrous feel of conventional satin with a lighter environmental footprint.

These values are the reason Amy Voloshin founded this brand, and they shape every decision we make. Explore our full brand story on our about us page, or discover what sets us apart on our why Printfresh page.

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