Design + DIY

All About: The Printfresh X Pencil & Paper Collab

I was so thrilled last holiday when Gen Sohr (of Pencil & Paper Co.) wore our Bagheera Leopard pajamas. What started as an instagram post quickly led to a discussion over our mutual love of color and prints – and the idea for a collaboration was born. 
By Amy Voloshin
December 2021
All About: The Printfresh X Pencil & Paper Collab
All About: The Printfresh X Pencil & Paper Collab

I’ve been a huge fan of Gen Sohr for a long time, and love seeing the gorgeous shots of her home and outfits. She has such a fantastic eye for pattern and color and her styling is always on point. It was so fun to work with her to design a collection of pajamas that both of our customers would love.

All About: the Printfresh X Pencil & Paper Collab
All About: the Printfresh X Pencil & Paper Collab

Tiger Queen, with a P&P Twist

Gen has a distinct color palette that is always sprinkled through her site, and that gave us a strong starting point for our collection. We developed a color palette that included some of her favorite hues – cobalt, jade, and yellow – for an update on Tiger Queen that felt very fresh. 

For an unexpected twist we paired a floral print detail with the big cat pattern. It’s not always easy to mix and match prints, but we just thought it was so incredibly fun.

All About: the Printfresh X Pencil & Paper Collab
All About: the Printfresh X Pencil & Paper Collab

A New Silhouette

In addition to updating some of our favorites with the P&P touch, we also worked together to create a new nightgown silhouette. The nightgown was such a success – it sold out right away! We were so happy to see you all enjoy it so much.

All About: the Printfresh X Pencil & Paper Collab
All About: the Printfresh X Pencil & Paper Collab

Our first collection sold out, but stay tuned for future collaborations!

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PF MAG is dedicated to thoughtful, not-so-simple living. Founded by Amy Voloshin as a stationery and sleepwear brand, Printfresh has grown into far more than that. Our articles provide discerning perspectives on all things lifestyle, including fashion, wellness, design, travel and home decor, as well as interviews with some of the people who inspire us most.

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