Spring has arrived, and with it comes the launch of our 2025 Mother’s Day collection—a celebration of all things whimsical and joyful. Inspired by the beauty of the season, we’ve created prints that reflect the many things that bring moms happiness, and I'm so excited to chat about this special capsule and what I've been up to.
Conscious Living
Sincerely, Amy | Springtime Whimsy
Amy Voloshin
March 2025
Sincerely, Amy | Springtime Whimsy
We recently launched the first half of our 2025 Mother’s Day collection (so there's even more to come!) and have loved seeing the positive response from shoppers. For this collection, we really leaned into the idea of Springtime Whimsy — a celebration of the playful and enchanting spirit that spring brings. It’s inspired by the joy of Easter, Mother’s Day, and those first warm days of the season. In true Printfresh fashion, we’ve blended whimsical critters, botanical elements, and vibrant colors to capture that feeling. I love how this collection reflects the many things that bring moms joy — whether that’s gardening, spending time outdoors, or just cozying up at home with furry friends. There’s something really special about giving a gift that feels thoughtful and personal, and I think this collection is perfect for that. I always believe in gifting with intention — finding something that feels meaningful rather than just buying for the sake of buying. For me, that means thinking about what really brings the recipient joy — whether that’s a beautiful pair of pajamas in a print that reflects her personality or one of our sweet little giftables that feels extra special. This season, we have so many great options that celebrate a mom’s unique passions — whether she’s a gardener, a dog lover, or someone who just loves to curl up with a good book.
On top of an incredible spring collection, we also just debuted our second-ever bridal pajama capsule! We had so much fun with our first bridal collection last year, and it’s been so special to see Printfresh become part of those big wedding moments. So this time around, we knew we had to bring some fresh ideas to the table! I’m especially excited about the Viva Las Vegas print — it’s playful and just perfect for a bachelorette party or girls' trip to Vegas. We’re also introducing Rhinestone Cowgirl, which was such a hit in our Nashville apparel collection that we knew we had to bring it to sleepwear. It’s ideal for a Nashville or Texas-themed bachelorette weekend. Shoppers will also recognize fan-favorites like our Bagheera Wedding Cake and Happily Ever After (now in Eco-Satin!).
Printfresh gifting and beautiful bridal party in Bagheera Wedding Cake
Jackie and I recently took a whirlwind trip to Nashville, and it was packed with inspiration. We spent a lot of time exploring stores, looking at construction details, fabrications, and merchandising ideas. It’s amazing how much creativity you can find just by exploring different spaces. We also just wrapped up an incredible photoshoot in LA for some exciting summer collections. Huge thanks to Barb, Kurt, Alayna, Eliza, and our amazing partners at HER Studio — their creativity and dedication brought everything to life in such a beautiful way. I can’t wait to share the final images!
Sincerely,
Amy
signed, sealed & printed
New Arrivals
comments comments
More Stories
