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Inspiring Interviews

Meet the Collab: Printfresh + Oh Joy!

Bonding over a mutual love for bright, bold prints and patterns, Joy Cho of Oh Joy! and Amy Voloshin from Printfresh transformed their decades- long friendship into an amazing vintage-inspired sleepwear capsule.  Embarking on the brand’s first foray into florals and plaids, Printfresh is eager to offer inclusive and uniquely designed pajamas. Join us as we delve into this vibrant journey, exploring the essence of the Printfresh + Oh Joy! collaboration and the whimsical charm of 'Oh Joy' in each piece of the collection. 

Amy Voloshin
July 2023
Printfresh + Oh Joy!
Printfresh + Oh Joy!
What Inspired the Printfresh + Oh Joy! Collaboration

Joy and met about 20 years ago when we were both early bloggers in the 2000s. We connected through Grace Bonney’s Design Sponge, a very popular blog and network she created where owners of small businesses could meet in groups and share ideas. We were all in the early stages of our businesses and were just getting our feet wet with how to balance being creative, and how to grow and manage a brand. 

So this collaboration definitely feels like a long time in the making! We both have such a love of bright colorful prints and patterns. It seemed like a perfect fit to create a line of pajamas that combine some of Joy’s favorite colors with our signature bold patterns. This is one of our first true florals and our first plaid - so it’s exciting to see how it came together! Joy also champions size inclusion in brands and we love partnering with creators who share our same core values. I’m incredibly proud of this capsule and eager to share my conversation with Joy as she chats about what drew her to Printfresh. 

Joy in the new Nostalgia Nightgown and Cropped Pants & Robe
Joy in the new Nostalgia Nightgown and Cropped Pants & Robe

Q: You have a multi-hyphenated history of amazing partnerships. What inspired you to dip your toes into sleepwear with Printfresh?

Joy: I’ve been a long-time fan of Printfresh (and the owners of the company) for some time now. I love how pattern-focused you are and unafraid to use bold colors and patterns on your PJ’s. That fit so well with the types of designs I have created in Oh Joy collections, so it felt like a great partnership. And, I love PJs!


Q: From quirky prints, bright colors and creativity, Printfresh & Oh Joy! have a lot in common! What makes this collaboration so unique?

Joy: We really worked together to bring my sense of color and vintage-inspiration to Printfresh’s well-known sleepwear styles and all-over patterning.


Q: Is there something about Printfresh that really speaks to you and your brand?  

Joy: The brand isn’t afraid to be bold, and I love that!

Joy and Courtney in Short Sets and Joy in the Cami Nightgown
Joy and Courtney in Short Sets and Joy in the Cami Nightgown

Q: Can you chat about the prints and what about them makes them very “Oh Joy!”?

Joy: The prints were inspired by my love of vintage clothing. I’m also into a great floral and a fun plaid, so we made both for you!


Q: How about the styles, the nightgown is super unique! What do you love about it?

Joy: I love that it was inspired by vintage night gowns in the detailing, drape, and overall vibe. It’s so fun and festive, and you can sleep in it!


Q: Is there anything else you’d like to share with shoppers and fans of both brands?   

Joy: You really need to shop this collection and have the sweetest dreams ever. :)


Enjoy this article? Here’s more we suggest!

  1. Printfresh x Simon & Schuster Summer Book Club: The Nigerwife
  2. The Dream Destination: Eleuthera, Bahamas Travel Journal 
  3. Behind the Print: Mythical Mermaids
  4. Sincerely, Amy: Let’s Hear It for Summer
  5. Bridal Party Getting Ready Looks for Your Wedding Theme

New Arrivals
Shop All
Champagne Tower - Long PJ Set - Soft Blue - Printfresh
Champagne Tower - Long PJ Set - Soft Blue - Printfresh
//
Champagne Tower Long PJ Set
Soft Blue
$158

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PF MAG: Founder Amy Voloshin is passionate about creating a space that speaks to our brand, shares unique perspectives from pattern enthusiasts and finds ways to promote more sustainable living. Our blog PF Mag covers creative topics on all things lifestyle - including behind the scenes looks, fashion, design, travel, and home decor, as well as interviews with some of the people who inspire us most. 

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