Say Hi: Printfresh x The Mom Edit
Introducing Printfresh x The Mom Edit: A heartfelt collab sending Love & Kisses your way. Amy and Mom Edit Founder Shana Draugelis chat about their meet cute, this exciting collaboration and of course, stylish pajamas.
Amy: Shana and I first met when we had our launch party for Printfresh back in 2016. At the time we also had a small dress line that she was incredibly supportive of. We hit it off right away and couldn't wait to finally collaborate on a Printfresh pj collection.
The Mom Edit team has done some great posts on our sleepwear in the past, so it was only a matter of time before we worked on this collection. Last year Shana and I caught up and talked about how we might collaborate - of course we had loads of ideas, but we thought that a Valentine’s Day line of pjs would be really fun
Shana’s signature way to say farewell is using her favorite xoxo sign off. So when it came time to design this print, it made perfect sense to incorporate this endearing trademark into the collection as a special nod to her personality. This chic and simple look is adorned with minimal lettering and of course, hearts. Love & Kisses is the perfect way to keep it fun and feminine for Valentine’s Day!
Shana:
Q: Can you give us a brief overview of The Mom Edit?
A: The Mom Edit is a fashion and lifestyle website with contributors located all over the United States. We focus on helpful, practical, problem-solving types of content (which shoes go with which jeans type of stuff), as well as a bit of beauty, travel (especially with kids), and a few recipes and other helpful home finds. A “mom edit’ isn’t just for moms, instead it’s an acknowledgement that most things work better when there’s a healthy dose of practicality involved. We all love those pretty high heels, but when it’s raining…listen to your mother and put on those boots. (And then come on over to The Mom Edit and we’ll help you find cute ones.)
Q: What was the catalyst for this Printfresh collaboration?
A: Amy and I had done collaborations together under her old Voloshin label (a line I still miss - bring it back, Amy!!), and well…it was February (last year) and I just missed working with her. I also had a ton of ideas - I got in the habit of keeping old pieces/fabrics/inspo pics just for our collaborations so I called her up all, HEY THERE. It’s TIME.
Q: What makes this collaboration so special?
A: It’s classic - literally white menswear pajamas, but with a flirty little twist. The print is sweet, but not precious. It’s a little messy, too - just like most of us, I think. We’re all worthy of love - even with all of our messy parts - and this print kind of embraces that idea.
Q: What do you want to tell the Moms, and of course everyone else who shops this collection, about these styles?
A: They’re not just for Valentine’s Day! I mean…obviously, these would make a great Valentine’s Day gift, but I plan on wearing mine year-round.
Q: What was the inspiration behind the Love & Kisses print?
A: I’m fundamentally a neutrals kind of girl - I knew I wanted white menswear pajamas trimmed in black. There’s just something so sexy about that combination, so we started there. And I knew I wanted an “XO'' somewhere. It’s how I’ve been signing off every email and letter since I was a little kid (loooong before Gossip Girl, thankuverymuch), and those are the letters I go with on those rare instances I monogram something. And frankly, as a mom, I live for the hugs and kisses of my boys. Nothing better.
Enjoy this article? Here’s more we suggest!
1. Behind the Print: Snoozing Sloths
2. 10 Products for Your New Year's Resolutions
3. Sincerely, Amy: Evolving Goals & Keeping it Consistent
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