I’ve been a huge fan of Gen Sohr for a long time, and love seeing the gorgeous shots of her home and outfits. She has such a fantastic eye for pattern and color and her styling is always on point. It was so fun to work with her to design a collection of pajamas that both of our customers would love.
Design + DIY
All About: The Printfresh X Pencil & Paper Collab
I was so thrilled last holiday when Gen Sohr (of Pencil & Paper Co.) wore our Bagheera Leopard pajamas. What started as an instagram post quickly led to a discussion over our mutual love of color and prints – and the idea for a collaboration was born.
By Amy Voloshin
December 2021
All About: The Printfresh X Pencil & Paper Collab
All About: the Printfresh X Pencil & Paper Collab
Tiger Queen, with a P&P Twist
Gen has a distinct color palette that is always sprinkled through her site, and that gave us a strong starting point for our collection. We developed a color palette that included some of her favorite hues – cobalt, jade, and yellow – for an update on Tiger Queen that felt very fresh.
For an unexpected twist we paired a floral print detail with the big cat pattern. It’s not always easy to mix and match prints, but we just thought it was so incredibly fun.
All About: the Printfresh X Pencil & Paper Collab
A New Silhouette
In addition to updating some of our favorites with the P&P touch, we also worked together to create a new nightgown silhouette. The nightgown was such a success – it sold out right away! We were so happy to see you all enjoy it so much.
All About: the Printfresh X Pencil & Paper Collab
Our first collection sold out, but stay tuned for future collaborations!
Organic Cotton PJs for Women
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