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Design + DIY

Behind the Print: Flower Power

Take a trip back in time as we celebrate the vibrant era of the 60s and 70s with our newly launched Flower Power printed pajamas. In our ongoing pursuit to bring you delightful and daring sleepwear, we’ve taken inspiration from early American quilt designs, the majestic lion, and a riotous mix of floral aesthetics to create a playful and preppy summer pattern. Join Amy Voloshin as she takes you on behind the print, celebrating maximalism, nostalgia, and the enduring charm of the Flower Power era. 

Amy Voloshin
July 2023
Behind the Print: Flower Power
Behind the Print: Flower Power
Flower Power: What Inspired Our Retro Pajamas

I was inspired to introduce a patched design in our cotton sleepwear collection for a while now. The idea of mixing critters and florals together in an organic way was super exciting, but ended up being quite tricky to get the patching right so it didn’t look too much like a quilt. Flower Power turned out so preppy and summery, the lion and flowers are a cute combination while the colors are bold and playful. There’s a variety of scale changes throughout this design to give it a fun and bountiful look.

I love the origin of early American quilts - which were often made from leftover fabric scraps that were creatively pieced together. This pattern captures that vintage essence for an overall nostalgic and whimsical feeling. Flower Power definitely leans into the maximalism we love so much, and feels like a new way of paying homage to the print mixing in our beloved High Horse print. 

A New Big Cat for Printfresh

Our Print Designer Christiane and I have been trying to get a lion into the collection for a long time. We are so happy to finally present this big cat to you! Of all the big cats, lions feel the most retro. There are some super interesting 60s and 70s astrological illustrations that feature Leos in them, so pairing this big cat with the flowers fit perfectly into the overall vintage vibe. 

Our retro-inspired sleepwear print
Our retro-inspired sleepwear print
Shopping Our Flower Power Cotton Pajamas

I always love the patterns of the 60s but find the fabrications and silhouettes difficult to wear. So we took the retro-whimsy of a vintage-inspired print and incorporated it into our popular Printfresh silhouettes. The organic cotton is perfect for summertime lounging, while pajama styles like the Short Set, Cotton Pajama Sets and Short Sleeve Top & Cropped Cotton Pajama Pants combo are ideal for the season. The cropped cotton pj pants are cute enough to wear outside the house, I plan to sport them while dropping the kids off in the mornings at surf camp. I think the playful pattern will fit right in on the beach!


Enjoy this article? Here’s more we suggest!

  1. Meet the Collab: Printfresh + Oh Joy!
  2. Behind the Print: Mythical Mermaids 
  3. Printfresh x Simon & Schuster Summer Book Club: The Nigerwife
  4. Sincerely, Amy: Let’s Hear It for Summer
  5. Bridal Party Getting Ready Looks for Your Wedding Theme 

New Arrivals
Shop All
Champagne Tower - Long PJ Set - Soft Blue - Printfresh
Champagne Tower - Long PJ Set - Soft Blue - Printfresh
//
Champagne Tower Long PJ Set
Soft Blue
$158

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PF MAG: Founder Amy Voloshin is passionate about creating a space that speaks to our brand, shares unique perspectives from pattern enthusiasts and finds ways to promote more sustainable living. Our blog PF Mag covers creative topics on all things lifestyle - including behind the scenes looks, fashion, design, travel, and home decor, as well as interviews with some of the people who inspire us most. 

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