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Behind the Print: Fox & Folklore

Straight out of the storybooks and made for hibernation season, our Fox & Folklore print is the perfect style for those who love to curl up with a cozy look. It’s time to get bright eyed, bushy tailed and incredibly comfy just in time for the holidays, so see how Fox & Folklore came to be with this Behind the Print insight from Amy Voloshin. 
Amy Voloshin
October 2022
Behind the Print: Fox & Folklore
Behind the Print: Fox & Folklore

We’ve done so many lush, tropical floral prints in the past, so now we really wanted to create a print that celebrated similar imagery but with more of an autumnal/wintery vibe. Also, we’ve always talked about doing a fox print and after so many requests from shoppers wanting to see this cozy animal featured in a style, it felt like a great time to make it happen!

Fox & Folklore: What Inspired Our Fox Print Pajamas

There is a lot of symbolism and meaning behind foxes in lore and mythology. They represent intelligence, independence, playfulness, mischief, beauty, protection and good fortune. There are 37 species of foxes, and they can be found on every continent except Antarctica! Seen in pop culture and societies around the world, these cunning creatures make it impossible not to be drawn to them. 

The making of Fox & Folklore
The making of Fox & Folklore

This print shares some similar evergreens as our Jersey Devil print, but also adds in picturesque birch trees and curling ferns. Overall, it has such a cozy look and feel to it. We’re also excited that this print is on our flannel, as the two are a perfect combo for the chillier season ahead. The fuzzy hand-feel of flannel has such a comforting and warm feel to it, so it was the ideal match to such an adorable print. This is our second season designing in flannel, and we’re eager to welcome a few new prints in this comfy look. 

After we spent a lot of time researching and testing different materials, this fabric came out so buttery soft. It’s lighter in weight, so it’s more resilient to pilling, making it long-lasting and adorable for holiday after holiday. When you’re ready to transition from our crisp organic cotton poplin, this flannel is definitely the move. You can read more about our flannel here! 

The illustrative style of our prints always feels a bit storybook, and the scenery depicting delicate foxes and woodland accents makes us think of fairytale forests like Little Red Riding Hood and Baba Yaga. We were very inspired by folklore in general for this look, there are so many cultures that feature foxes in their stories and mythologies. The Aztec / Mayan people tell a story about the “Dancing Fox,” a fox who loves to dance but must hide his bushy tail in his trousers to disguise himself, while the French share “The Fox and the Little Prince,” a tale about a lonely boy who befriends and tames a wild fox. 

Inspiration behind the adorable foxes of this perfect fall print
Inspiration behind the adorable foxes of this perfect fall print
Fox & Folklore: Shopping Our Fox Pajamas Collection

Embrace coziness with these soft and playful animal print pajamas. Crafted on the softest flannel and featuring a pattern of foxes in a forest of trees, this print is straight out of the storybooks. You can get Fox & Folklore in a variety of sleepwear fits for keeping warm and comfortable as the temperature drops.

Fox & Folklore Flannel Long Sleep Set

Hibernation season is here, and we’re curling up with Fox & Folklore for a holiday done bright-eyed, bushy tailed and comfy. Snuggle up in this printed pajamas set, which features convenient pockets, too. If you prefer your printed pajama pants to be a tad shorter, you can also pick up the Fox & Folklore Flannel Long Sleeve Top & Shorts Set. In that set, the fox pajama pants are shorts.

$118

Fox & Folklore Flannel All Gender Robe

This luxurious robe features a lightweight flannel that’s similar in weight to our organic cotton poplin, but with a soft, fuzzy feel that drapes for a more relaxed fit.

$158

We think you’ll fall in love with this charming, forest-inspired print as much as we have. Foxes play a meaningful role in traditions and culture, and we couldn’t be more proud to represent these powerful creatures in our Fox & Folklore print!


Enjoy This Article? Here’s More We Suggest! 

1. Behind the Print: Must Love Dogs

2. How to Successfully Wallpaper Your Space

3. Santorini Travel Guide Blog

4. Fall Content Creator Style Round-Up

5. Indulging in the Best of October

Fox & Folklore
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Fox & Folklore - Lightweight Flannel Long PJ Set - Indigo - Printfresh
Fox & Folklore - Lightweight Flannel Long PJ Set - Indigo - Printfresh
//
Fox & Folklore Lightweight Flannel Long PJ Set
Indigo
$168

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PF MAG: Founder Amy Voloshin is passionate about creating a space that speaks to our brand, shares unique perspectives from pattern enthusiasts and finds ways to promote more sustainable living. Our blog PF Mag covers creative topics on all things lifestyle - including behind the scenes looks, fashion, design, travel, and home decor, as well as interviews with some of the people who inspire us most. 

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