Style
The Spring Dresses You Need in Your Closet: Get To Know Our Collection
After such a long time in the making, our first Printfresh dress collection is finally here. Filled with bold colors, new (and returning) prints and flowy silhouettes, these spring dresses are the perfect way to take your favorite brand outside of the house. Printfresh Founder Amy Voloshin walks us through the making of the new collection and what to expect from these fabulous dresses.
Amy Voloshin
March 2023
Printfresh Spring Dresses
I am so excited to share all of these bold color combinations and fun prints that you’ve come to know and love in our cotton pajamas. Infused with the same joy and spirit of our sleepwear, this passion project reflects the epitome of Prinfresh. You’ll find a variety of lengths and sleeve options throughout the collection, as well as size-inclusive styles to suit a variety of body types as this is so important to our brand’s standards.
The Making of our Spring Dresses
Figuring out what the dresses might look like for our line was a big debate in the office. I felt like the dresses had to have the same overall fun and personality our pajamas have. We worked to create lots of color combinations of modern florals, as well as incorporating our iconic Bagheera pattern in her signature hot pink hue. Trimming the garments with bold pipings similar to our pjs, but bigger and bolder was an eye-catching way to make the collection have hints of what makes our pajamas so special.
We have staple prints that are so well-known within our brand. Styles like Bagheera are synonymous with Printfresh, shoppers have really connected with them throughout the years. So when it came time to choose and design new prints for these spring dresses, we knew we had to incorporate some beloved looks into the mix. We already hear so many people wear Bagheera out of the house so it seemed like a perfect print to add into the line. We scaled her up so she looked more appropriate for the dresses.
We wanted to offer a variety of lengths and sleeve options throughout the collection. Size inclusion is so important to us - so offering different lengths and fits is core to our brand. There’s such special touches throughout the collection like pockets and adjustable belts for customers to get creative with, as well as feminine details like ruffles and smocking.
Behind the Scenes of our Dress Photoshoot
Where to Wear our Spring Dress Collection
I think we have all started to travel and go out more than we have in the past few years - so offering fun options for customers to wear their favorite prints in new ways out of the house seemed like the next natural next step for our brand. These spring dresses are perfect for vacation and traveling but can also work great for day to day wear. Weekend outings, trips to the farmer’s market and spring concerts are just a few fabulous places I envision these dresses going!
How to Accessorize the Styles
I love clothing that doesn’t require too much fussy styling. Everything is bold and fun - so it doesn’t need a lot to pull the look together. White or metallic shoes - or a tan/neutral one go with everything in the line. Gold jewelry pairs perfectly with everything, or some fun earrings from Beth Ladd perfectly compliment these fun and feminine styles.
Women's Dresses
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