Design + DIY
Behind the Collection: Spring in Bloom
The everyday is made bolder and brighter with the Spring in Bloom collection influenced by the serene beauty and vibrant culture of Harbour Island and Eleuthera Bahamas. Take a deep dive into the capsule featuring your new favorite prints and wardrobe essentials as I share my inside look into the inspiration.
Amy Voloshin
January 2025
Behind the Collection: Spring in Bloom
Paradise Found | Spring in Bloom: What Inspired the Collection?
Visiting the Bahamas with my family last year served as such a great catalyst for new pieces that would perfectly blend the best of Printfresh and paradise! I loved our trip to Harbour Island - and was so inspired by all the flowers and gorgeous front yards of the cute houses on the island. I wanted this collection to have that same feeling of nature and beauty filled with styles that are easy to travel with to gorgeous warm locations. These new wardrobe essentials transport you to the lush gardens of the island, all with the stress-free features shoppers appreciate. Organic cotton is comfortable and easy to launder, while pockets, belts, and breezy silhouettes are what customers have come to know and love from us.
Amy & Leo during their Bahamas trip
Returning Favorites & Fresh Faces
We introduced the Monaco Midi Dress last year and are excited to offer it again in a few new variations. This was a quick office favorite - since it’s such an easy silhouette. Whether you’re wearing it to work or for date night, it’s great for any occasion. It’s now available in the Gardenscape print and two new Siberian Stripe colors, both unique designs that I feel speak to a range of style tastes and personalities.
We’re also introducing the Glass Flower print which features a pretty little foulard motif. It’s reminiscent of a classic paisley design, and pairs so nicely with the trims in the garments. Glass Flower is showcased on the new Dunmore Dress— a fun staple piece that includes striped trim, and ric rac inserted into the seams. These special details make it a unique style, but the overall silhouette is easy and comfortable!
The Monaco Midi in Gardenscape and the Dunmore Dress in Glass Flower
I know one of the instant favorites from this capsule is going to be the Painter’s Garden print. In true Printfresh fashion, this design is a beautiful blend of birds and florals on two different colorways that were made for spring. The bestselling Carry On Crop Top & Skirt comes in this print, as well as two new dresses, the Jasmine and Claudia. The Jasmine Dress has such a great neckline - but still provides an easy silhouette and comfort throughout the rest of the design. I love the banded trim that goes around the neckline. The Claudia Dress is so easy and breezy - I’m excited to pack this lightweight dress on trips since it easily works for a night out or as a beach-to-bar sort of coverup!
The Jasmine and Claudia Dresses in Painter's Garden
Accessorizing the New Spring Apparel
These styles are easy to pack, lightweight, and timeless. Like most things we design - they pair so easily with espadrilles and raffia woven bags for a beach-ready look. If you’re going for something a bit more glam, opt for a metallic bag and shoes. Delicate gold jewelry compliments these pieces so well. I love anything from Jane Win and recommend her amazing necklaces and bracelets for a classic look that will transition from season to season.
Make Room in Your Closet | More Styles are Coming!
Blending subtle elegance with joyful prints, this three-part collection is a versatile journey designed for special occasions, milestones, and smaller moments in between. I’m excited for shoppers to see the rest of this collection and incorporate these special pieces into their season.
New Arrivals
comments comments
More Stories
