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Inspiring Interviews

Sincerely, Amy | From India to Japan

With our Summer Shop launch and a big trip to India to work on upcoming Printfresh projects, there’s been so much going on that it’s always nice to slow down and write out this monthly letter to shoppers. From my family vacation to Japan to relaxing at the Jersey Shore, check out what I have on the books for June.
Amy Voloshin
May 2024
Sincerely, Amy | From India to Japan
Sincerely, Amy | From India to Japan

Our Summer Shop just launched with nautical prints and colorful styles I’ve been so excited about. Tidal Tapestry is my absolute favorite, the fun motifs and mermaids painted in frames are perfect for the season, it’s been my go-to print for travel recently! I was definitely inspired by the coastal lifestyle and spending time near water when creating this collection. The capsule feels so relaxing, and our customers have really taken to the overall theme. 

It’s been quite a work whirlwind as of late. I just returned from a few weeks in India, first making a quick pit stop in Paris for some inspiration. Our Product Development Manager Molly came on the trip so it was so fun to see the cities through her eyes since it was her first time traveling to these amazing places. After Paris, we headed to Delhi and Jaipur where we met with our factory partners to work on the Spring 25 collection. We also wrapped up the finishing touches on Holiday 24, which I’m so excited about! I wanted to make it a priority to visit Rishikesh on this trip. I was inspired after seeing the Beatles documentary “The Beatles and India” on a plane last year, and was interested in their journey to learn transcendental meditation. Molly and I had an amazing time resting and relaxing by the Ganges and taking in meditation, yoga, and sound healing. We also went to the ashram that the Beatles stayed at. It’s essentially abandoned but had a great time wandering around and imagining what it was like when it was running.

Since returning from this incredible trip, I’ve been catching up on work and preparing for our family trip to Japan. Leo is staying for two weeks and then I’m solo with the kids to spend some time in Kyoto and Osaka with them. Nico and I are getting really into urban sketching so I’m looking forward to spending some time doing that while we enjoy that final week of vacation. 

The rest of the summer I’m planning on spending long weekends down at the NJ shore and hopefully taking some group surfing classes. We love spending time down there during the summer and catching up with friends and hosting dinner at our house. Summer always goes by too quickly, so I’m eager to savor every minute of it!


Sincerely, Amy 


signed, sealed & printed
signed, sealed & printed

Signed, sealed & printed

Something I’m reading…I’m currently reading Yellowface by R.F Kuang. And I just started listening to The Creative Act: A Way of Being.

Something I’m listening to…My kids are constantly taking over the radio and fighting for who is the GOAT on AUX in my car. But being in Portugal recently I remembered how much I love Fado for summertime listening. It’s fun to listen to while cooking dinner, Deolinda is great, too. 

Something I’m watching…Mila and I love watching the Rookie (still…so many seasons!). I just watched The Gentlemen on Netflix which I enjoyed, and I loved Survival of the Thickest.

Something I’m wearing…The Salt Lake Stems dress in Pink Marshmallow from our THTLB collab is so fun to wear, that and the Charming Cheetahs Vibrant Voyage Dress are my go-tos right now.

An accessory I’m loving…Dragon Diffusion’s Nantucket bag is my favorite spring bag!

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PF MAG: Founder Amy Voloshin is passionate about creating a space that speaks to our brand, shares unique perspectives from pattern enthusiasts and finds ways to promote more sustainable living. Our blog PF Mag covers creative topics on all things lifestyle - including behind the scenes looks, fashion, design, travel, and home decor, as well as interviews with some of the people who inspire us most. 

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