Design + DIY
Get to Know: All About Our New Sleepwear Silhouettes
Printfresh is starting the New Year with an exciting launch of new sleepwear silhouettes perfect for Valentine’s Day and beyond. Building upon our beloved pj staples, this new lineup is not just about maintaining traditions, it's about introducing innovative designs for those who cherish variety in their pj drawer. Printfresh Founder Amy Voloshin talks about the new looks and how important it is to ensure there's always something fresh in the mix, while paying tribute to the classics!
Lynzi Yearick
January 2024
New Pajama Styles
We just introduced new sleepwear silhouettes to start the New Year, what sparked this?
The classic Long Set and Short Set are forever favorites (that will stay classics), but it’s also fun to try something new sometimes! Everytime we introduce newness, those who love to collect different silhouettes get really excited - so we wanted to create some new special items for those who want some variety in the shapes. We had so much fun finding new ways to build off of our best-selling silhouettes by turning them into unique variations of themselves.
Behind the scenes of the new styles
Why are these styles so special for Valentine’s Day?
Valentine’s day is a great time to treat yourself to sleepwear, or give a strong hint to someone special in your life to pick up a super sweet gift! So it felt like the perfect opportunity to introduce these new styles in some truly beloved and feminine prints. The cutesy details like the ruffles and buttons work so well for the holiday and beyond.
Pintuck Short Set & Satin Robe
Can you talk about the new cotton sets, the Pintuck Short Set and Back to Bed Cropped Set?
The new Pintuck Short Set brings the cute feminine detailing of the Pintuck Nightgown to a short set that is great for those that are not so much a nightie person and want the ease and comfort of bottoms. This style is so flouncy and fun, I’m really excited about the ruffles on the shorts! The Back to Bed Cropped Pants Set is inspired by the Back to Bed Nightgown. The wide strap of the silhouette is so popular, so we wanted to create a sleepwear set version that utilizes this beloved top. Both of these new pajama styles work so well with the Valentine’s Day prints, and I think they’ll be big hits moving forward.
There’s new Satin silhouettes! Can you chat about these?
Yes! I’m so excited about the new Satin styles. The team has been requesting a Satin nightgown for a while. I was initially digging my heels in since I wanted to make sure it was a silhouette that worked well on all bodies. This new fabrication has opened up some possibilities for us with shapes that are a little different than the organic cotton poplin - which is inherently a stiffer fabrication and lends itself better to less draped silhouettes. The Chic to Sleep nightgown took a bit of work to get it just right, but now I couldn’t be more happier with how it turned out. The smocking in the back panel provides a bit of stretch and the a-lined shape gives some space for those of us who need a little more room!
The new Wildest Dreams Satin Sleep Set was the first Satin set we released and it was received so well, so I’m eager to expand on the Satin sets in general. We’re introducing a Long Sleeve Top & Shorts Set that marries the best of both worlds. Overall there’s some fun new offerings that will make for such lovely additions to our Printfresh shoppers’ pj drawers!
New Arrivals
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