Design + DIY

The New Printfresh X Pencil & Paper Collab

After experiencing amazing success from our previous Printfresh X Pencil & Paper Co. collab, I couldn’t be more excited to once again offer our shoppers a collection featuring bold, signature (and new!) styles from two print-happy brands. Step out this summer in all-new silhouettes and pattern combos that are essential for warm weather wear. 
By Amy Voloshin
June 2022
The New Printfresh X Pencil & Paper Collab
The New Printfresh X Pencil & Paper Collab

Partnering with Gen Sohr of Pencil & Paper Co. makes for a collaboration filled with a mutual love of plenty of print. With years of experience in the branding, interior and retail space, Gen’s signature blend of both sophistication and fun provides the perfect recipe for all things design. From her headquarters in Nashville, Gen uses her P&P platform to inspire others to have the same eye for colorful fashion and well-curated décor.

When the previous Pencil & Paper collection was so quick to sell out, we knew planning for the next was a no-brainer. This time around we focused on not only incorporating the print mixing that was so loved before, but also introducing new dress silhouettes that we hope everyone will live in during the summer. The styles are casual enough for easy, breezy wear and perfect for dressing up for a more elevated ensemble.

Say Hello to our Always Everywhere Dress

These dress names definitely speak for themselves! The Always Everywhere Dress is clearly made for day to night enjoyment. Designed for a relaxed fit with a gathered neckline, ruffled hem and elasticised puff sleeves, this midi-length frock is great for wearing around the house, running errands or flaunting on your next date night.

Meet the Out & About Caftan

From afternoons spent near the surf to evenings sipping cocktails at the beach bar, the Out & About Caftan is versatile enough for all your seaside adventures. The slim fit and tie closure are super flattering and perfect for pairing with gold jewelry while the print options are truly unforgettable. Take the Out & About on a stroll through the sand in sandals or dress up in a heel, the side slits were made for taking long strides!

The To and From Dress is Here

Say hello to our most dramatic silhouette yet! The full skirt is so fun and not to mention incredibly comfortable. We gave the To and From Dress a loose fit so it’s easy to slip on and off. The belt tie is great for cinching at the waist, or you can wear it without for an effortless and relaxed look!

New Prints for Summer

In addition to the dress styles, we’re thrilled to welcome a few new Pencil & Paper Co.-inspired prints. The Floral Safari is a nod to the endless requests we hear for giraffes and zebras, so anywhere we can sneak in an animal we’re always eager to do so! We also loved the floral print we designed with Gen Sohr from Pencil & Paper during the previous collection, so for the Zinnia we took the fun up a level for summer. All the colors are definitely mood-driven and speak to the joy of warm weather, vacation and spending time outside. 

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PF MAG is dedicated to thoughtful, not-so-simple living. Founded by Amy Voloshin as a stationery and sleepwear brand, Printfresh has grown into far more than that. Our articles provide discerning perspectives on all things lifestyle, including fashion, wellness, design, travel and home decor, as well as interviews with some of the people who inspire us most.

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