What to do in Soho NYC
From Amsterdam to Palm Beach, we’ve chronicled a wide range of destinations in PF Mag. Now, we want to bring it back home to our storefront. Our Printfresh SoHo store is right in the heart of amazing NYC shopping, dining and destinations. Explore Elizabeth Street and the surrounding neighborhood with us, and plan out your trip to include some of our favorite Printfresh-approved spots.
Where to Shop in SoHo
SoHo is one of the best places to browse for clothes, stationery and home décor — you can plan your next trip with our SoHo shopping guide!
The Printfresh Store (260 Elizabeth Street New York, NY)
Start your SoHo shopping adventures by visiting us IRL and meet the friendly faces who run our fabulous shopping destination! There’s so much to explore with us in-person — plus, you can take the cutest photos in our Bagheera dressing rooms. Whether you're stopping in for a new PJ set for yourself or are looking for the perfect birthday, bridal or mother-to-be gift, you'll find the unexpected and joyful within an intimate shopping experience. Featuring iconic and all new prints and styles, our incredibly cozy store is open on Monday-Saturdays 11AM-7PM and Sundays 12PM-6PM.
Love Adorned (269 Elizabeth Street New York, NY)
Our neighboring friends at Love Adorned are a must for jewelry lovers and those who simply like to admire lovely pieces. It’s easy finding something you’ll adore, but incredibly difficult to make a decision when there is an array of amazing offerings of curated beauties.
Le Labo (233 Elizabeth St, New York, NY)
A fabulous spot for finding a special scent for a loved one or yourself, Le Labo is iconic for its fine fragrances in personalized perfumes, candles, shampoo, lotions and more — I also love that you can customize your label!
Industry of All Nations (232 Elizabeth St, New York, NY)
Industry of All Nations’ goal is to raise the prestige of what a shopper is, helping to create a world where we shop for only what we need, where we buy consciously and less. Their line of essentials will be your new wardrobe staples, so you won’t want to miss the chance to shop their incredible assortment in-person.
Credo Beauty (9 Prince St, New York, NY)
Find an amazing assortment of clean beauty products at Credo. Shop for something new, find stocking stuffers for loved ones or indulge in a treat-yourself service like a makeup application or facial!
Loeffler Randall (10 Prince Street New York, NY)
If you’re searching for the perfect new pair of heels, Loeffler Randall is a must-visit destination. Shop shoes, accessories and even some ready-to-wear pieces that are oh-so-chic.
Only Hearts (230 Mott St, New York, NY)
Offering a range of sustainably made lifestyle lingerie, lounge and sleepwear, Only Hearts is the place to go in the neighborhood when you’re looking for something sexy for you or someone special.
Oroboro (217 Mott St, New York, NY)
Mindful designs in a chic, boutique setting makes Oroboro a must on your itinerary for exploring the area.
Goods for the Study Mulberry (234 Mulberry St, New York, NY)
Up your home office game or give the stationery lover in your life something they’ll cherish at Goods for the Study.
Catbird (253 Centre St, New York, NY)
Find designer jewelry, signature candles, little luxuries and the original Forever Bracelets (that they weld on!) at this can’t-miss stop.
Pearl River Mart (452 Broadway, New York, NY)
Stop into Pearl River and find something totally unexpected and eclectic. Their expansive assortment of Asian apparel, accessories, housewares and furniture is incredibly fun to browse while you discover a gem you never knew you needed!
Where to Eat in SoHo
Whether you want an espresso shot, a quick bite or a full meal, you’ll be able to find tasty drinks and delicious food in the area. Here’s our guide on where to go in SoHo for the best eats and refreshments.
La Colombe (154 Prince St, New York, NY)
Take a break from your exploration with a drip coffee or draft latte from the always delicious La Colombe.
The Butcher’s Daughter (19 Kenmare St, New York, NY)
Their vegetarian menu and tasty juices are the perfect pick-me-up when you need a healthy dose of fuel for walking around the city.
Jack's Wife Freda (226 Lafayette St, New York, NY)
A favorite for an easy, always-delicious dinner, Jack’s Wife Freda features both an Israeli and South African-inspired menu we love! Stop in for a tasty cocktail and dinner after a long day for a relaxing nightcap to a shopping-filled extravaganza.
Where to Go in SoHo for the Best Art
SoHo is a world-class destination for the arts — here are some places to check out while you’re in the neighborhood.
The New Museum (235 Bowery, New York, NY)
The New Museum of Contemporary Art should hands-down be a destination on your itinerary. Discover diverse perspectives from around the world among changing exhibitions and engaging, thought-provoking work.
Eden Gallery (470 Broome Street, New York, NY)
Perfect for art aficionados and casual admirers alike, Eden Gallery's SoHo venue features a constantly changing selection of contemporary artwork across a four-story gallery. From large-scale installations to immersive pieces, make it a point to stop in and explore everything Eden has to offer.
Where to Stay in SoHo
In need of a chic destination to call home during your SoHo adventures? These spots will help you settle down and relax after all your shopping, dining and browsing!
Sixty Soho (60 Thompson Street, New York, NY)
In need of a chic destination to call home during your SoHo adventures? Sixty Soho represents the epitome of sophisticated luxury in the heart of the neighborhood. Find incredibly stylish suites, a charming signature restaurant and, of course, a rooftop bar to take in the panoramic views of the city.
Crosby Street Hotel (79 Crosby St, New York, NY)
Designed by Kit Kemp with an aesthetic to match the unique individuality of the neighborhood, Crosby Street Hotel is everything and more you'd want from luxury accommodations. Whether you're splurging on one of their impeccably executed rooms outfitted in inspired fabrics and prints, or simply taking in the colorful décor at the hotel bar, Crosby Street will no doubt be an unmistakable treat.
Hopefully, you’ll be able to plan out a good chunk of your next SoHo trip with this handy guide of our beloved Printfresh neighborhood. After visiting our IRL storefront, you can also check out more of our snuggly and cozy PJs online!
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